Marketing

ROX Games is targeting two main groups as part of our hybrid target market of crypto-gamers: those interested in decentralized finance (DeFi) and mainstream gamers. Our user acquisition strategy includes four main pillars: Affiliate Programs, Influencer Marketing, Community Angels, and Reward Systems. In addition to these pillars, we offer various ways for users to earn on the platform, such as owning, breeding, and trading horses, and participating in races. We also plan to expand the platform by adding new gameplay opportunities and NFT assets to keep our existing user base engaged.

For DeFi players, we will form partnerships with 10 leading DeFi projects and seek out dapps and platforms that will integrate with our framework and development. We hope to leverage the crypto-focused communities of these partners to grow our own base, while also building a strong, engaged community through our collaborative approach to governance and decentralized systems. As a reward for our community, we will offer exclusive NFTs, which will be distributed through airdrops to the communities of our DeFi partners. These NFTs will be rare, valuable collectibles, and playable in-game.

For mainstream players, we will work with TikTok and YouTube influencers who have large followings and high profiles in niche markets such as gaming, crypto, finance, or popular culture. We will create targeted content and offer attractive giveaways to capture the attention of their audiences and introduce them to ROX Games, while also recognizing the influencers with signed contracts that acknowledge their expertise and dedication to growing their own communities. Our goal is to educate mainstream players on the Play to Earn model and the benefits of being part of a DAO, while also providing them with the high-quality gaming experience they expect from triple-A studios. To reach this audience, we will also implement various marketing tactics such as paid advertising, social media campaigns, and media outreach.

We see great potential for cooperation with various NFT marketplaces as a way to increase exposure and grow our player base. Players will also be able to list their bred horses on these marketplaces, with proven winning bloodlines being worth more. Overall, our goal is to create a sustainable and systematic way to drive users to the platform, while also offering a variety of ways for them to engage and profit from their involvement in the game.